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This means refusing to separate environmental, social and economic dimensions of sustainability. Earth Logic is an uncompromisingly holistic approach to change.

Stay with the trouble вЂ“ our future prosperity depends on it.

It brings care for relationships, people and other species, into the foreground, paying attention to fashion practices instead of products. Care brings action for climate, biodiversity and social justice from expert work to something everyone can do everywhere. The feminist notion of care radically transforms how we act.

Move from production and consumption to care.The maintenance, use and care of fashion systems are expressions of the Earth Logic.

ALL I DO LOGIC FREE DOWNLOAD DRIVER

Governing вЂ“ consider how we organise and regulate fashion as an important and underused driver for change. Languaging вЂ“ use words, stories and images that change mindsets from growth logic to Earth Logic. Activate transformation of the fashion sector by: Learning вЂ“ use every opportunity to expand knowledge, share knowledge and innovate based on Earth Logic. Dare to learn, communicate and organise.Plural вЂ“ nurture diversity and social justice to transform nature and society. Local вЂ“ ground action in the needs and creativity of local communities. Three key themes for action are: Less вЂ“ bring all fashion activities within the planetвЂ™s limits. Dare to change, even when it is difficult.This new way of thinking вЂ“ like the turn of a kaleidoscope вЂ“ makes it possible to see new patterns and relationships and take action for a fashion system that is a healthy and regenerative force in society and for the planet.

This is why we propose Earth Logic as a new paradigm for fashion that can also be applied to other sectors. We cannot solve our problems with the same thinking that created them. A thriving planet with a stable climate will benefit us all and decentralises fashion from an industry-dominated activity, to one shaped and reshaped through genuine collaboration across industry, citizens, education, the media, policymakers and more. This is different from fashion directed by economic growth. Earth Logic is for us all.Earth Logic puts the health and survival of our planet as the primary goal for all fashion activity.Changes to products and even discrete systems are insufficient вЂ“ change needs to be targeted at the very logic that drives the whole of society. Acting on the science means taking steps commensurate with this challenge. Science tells us we have less than a decade to shift to living within the means of our planet, with resources fairly shared across the globe. Earth Logic can be summarised into seven essential elements of action to profoundly rethink fashion and put the health and survival of our planet Earth before business interest and economic growth: Written by two of the worldвЂ™s most cited scholars in fashion and sustainability, the Earth Logic fashion action research plan warns of the unacceptable climate, environmental and social impacts of the fashion industry.

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